Illustrative sample · Managed Dental Growth
See the work. Understand what comes next.
A weekly update connecting the searches people make with useful content, website improvements, Google Ads and follow-through.
Illustrative sample. This practice, its figures and its work history are fictional, not client data or evidence of results.
This week
Search questions became a clearer page. An irrelevant ad search was excluded.
First-visit searches exposed practical questions the existing page did not answer. The page was improved on October 7 and a useful checklist published on October 9. Google Ads search-term review also found $60 spent on 12 job-seeking clicks; that exact search was excluded on October 8, with no budget increase. Search visits held at 104 versus 101, while overall visits fell from 348 to 312. These periods are too early to assess the new content or ad correction. Jeremy will recheck the traffic sources and ad exclusion on October 18. The practice can share recurring first-visit questions; no owner decision is required this week.
01 · Finished work
What your practice received.
Made the first-visit page more useful before someone books.
Used the first-visit search questions to improve arrival information, what to bring and the visit explanation. Updated the title and description and linked the page from the new-patient route.
See the content briefAdded a first-visit checklist beside the page’s next step.
A short, ungated resource patients can use to prepare for their conversation. The page and checklist were reviewed together.
Read the checklistExcluded a job-seeking ad search and checked the finished experience.
Applied the exact search exclusion within agreed Ads authority, checked it in the campaign and kept the budget unchanged. Verified the first-visit page, checklist and contact link on phone and desktop.
See the advertising decision02 · Search to useful work / Illustrative sample
Two searches that shaped the work.
The earlier review found first-visit searches showing the existing page. Reading that page exposed missing practical answers, and the practice confirmed that the team hears these questions.
Google Search Console · September 28–October 4, 2026
Appearances count times the site was shown in Google Search; clicks count selections of those results. These are selected queries, not the full search total.
- Website improvement
October 7: expanded the existing first-visit page, clarified its title and description, and linked it from the new-patient route.
- Useful content
October 9: published a short preparation checklist beside the page’s next step. It answers the preparation question without creating a competing page.
- Verification and return
Checked the page, checklist and contact link on phone and desktop. November 7: review the same queries, page discovery and checklist use alongside the traffic mix.
03 · Advertising decision / Illustrative sample
Use the search terms to guide the spending.
The campaign spent $480 on 96 clicks. Reviewing the actual searches showed which questions fit the practice and one job-seeking search that did not.
Google Ads search terms · New-patient Search campaign · October 5–11, 2026
- Campaign and budget
Applied and checked the exact search exclusion on October 8 within agreed Ads authority. Keep the current budget while reviewing relevant search terms and the landing-page experience.
- Check and return
The $60 is historical spend in this reporting week, not a saving produced by the correction. Recheck the exclusion and query mix on October 18. Review 28 full days after the change on November 6 before deciding whether campaign spending should change.
04 · Content delivered
A resource with a reason to exist.
- Why this topic
- The September 28–October 4 search review found questions about what happens at a first visit and what to bring. The existing page lacked practical answers; the practice confirmed these recurring questions.
- Patient benefit
- Helps patients arrive with their questions and relevant information organized.
- On the website
- Linked from the first-visit page, beside its appointment-request link. Available without an email form.
- Search purpose
- Answer the first-visit searches on the relevant existing page, supported by a preparation checklist, then review the same queries and content use.
- Status
- Published in this example · version 1
- Review date
- Review page discovery and checklist use on November 7, after 28 full days following publication.
First-visit checklist
Your first visit: a little preparation, a better conversation.
Your first visit is a chance to explain what matters to you and ask questions. A few notes beforehand can help you make the most of the conversation.
- Check the practice’s directions, arrival instructions and any forms it has asked you to complete.
- Bring the information the practice has requested, including a current medication list if asked.
- Write down your main concern, when you noticed it and what you would like to understand.
- List questions about the visit, your options, timing or costs.
- Before leaving, ask what happens next and who to contact with further questions.
05 · Performance
The numbers behind the next decision.
Fewer visits overall. Review the traffic sources behind the change.
Search visits were broadly steady while total visits declined.
The new-patient campaign received six fewer clicks. Search-term detail is shown above.
Average click cost was $5.00 in both periods. The October 8 search exclusion did not change the budget; this week includes days before and after it.
This week includes days before and after the October 7 revision. Assess its effect later.
Early use of the new resource, with no comparable prior period.
Recorded taps on telephone links; completed calls are measured separately.
More views of the practice profile.
Read the feedback for useful themes as well as counting new reviews.
Website analytics: visits, organic-search visits, page views, checklist opens and phone-link clicks. Google Ads: ad clicks and spend. Google Business Profile: profile views and new reviews.
06 · Earlier commitment
The September 30 contact-link repair stays on the record.
- The original commitment
Repair the first-visit page’s contact link, then review its use after four weeks.
- Completed
September 30: corrected the destination and verified it on phone and desktop.
- Checked again this week
October 11: checked the same released link again. It still opens the intended request page.
- Still due
October 29: compare 28 full days after the repair with the preceding period. Review traffic mix and tracking consistency before drawing a conclusion.
Implementation verified · performance review pending
07 · Next priorities
The next step has an owner.
Check the excluded ad search and relevant query mix, investigate which traffic sources account for fewer visits, and carry forward the contact-link, Ads and content measurement dates.
- Timing
- Next review: October 18. Ads measurement: November 6. Content measurement: November 7.
- Purpose
- Keep advertising focused on relevant searches and choose website or content work from the actual questions and traffic evidence.
- Check
- Verify the ad exclusion remains in place, explain the source-level traffic change, and return to October 29, November 6 and November 7 checkpoints.
Share the first-visit questions the team is still hearing.
- Timing
- At the next review
- Purpose
- Use recurring questions to decide whether the existing page needs another clarification.
Your input
Which question deserves the next useful resource?
- Preparing for a first visit
- Understanding a treatment discussion
- Another question your team hears
Reading the results
A useful comparison takes time.
- Website visits, page views, checklist opens and phone-link clicks count activity, not patients or appointments. Assess the recent page, content and ad changes at their stated review dates.
Start with your practice
See what deserves attention in your current online presence.
I’ll review your public online presence and identify three improvements I’d prioritize.