For independent dental practices
Custom from
the start.Care beyond
launch.
A custom website, SEO and original content. Search analysis guides what I create and improve, week by week.
$1,500/month No separate website build fee.
Billing starts atapproved launch.
Three opportunities for your website. No charge.
Selected work / Allegra Dental Center / Fairfax, VA
A website. An answer.
A way forward.
Explore Allegra’s latest website, its approach to care and the invitation to take a next step.
A practice with its own point of view.
Allegra’s new homepage brings smile goals, its doctors and its approach to care into one experience, with patient films and clear routes to explore.
Explore the website (opens in a new tab)Why the experience evolved
A next step
before booking.
Allegra needed useful routes for people who weren’t ready to schedule. The updated experience connects its approach to care with a five-question quiz, a guide and a consultation path.
Read the Allegra storyAllegra is owned by my wife, Dr. Nana Dickson. It is where I developed this connected approach to website, content and continuing care.
Search analysis. Useful work. A clear report.
The searches.
The next improvement.
I use AI to analyze the searches where your website appears, the clicks they earn and the pages people find. That research guides original content that answers patient questions and improvements to your website.
If you use Google Ads, I connect search terms and campaign performance with landing pages and spending decisions. Your report brings it together: what people searched for, what I changed, what happened and what comes next.
Your practice’s services, voice and earlier decisions carry forward in my Codex and ChatGPT Work process. You work directly with me. I choose priorities, check the work and stay responsible.
Follow a search through the sample reportAllegra Dental Center / Video refinement
The same expertise.
A clearer presentation.
Allegra’s doctors already had useful answers on film. I used ChatGPT and Codex to refine the setting, framing and graphics, while keeping their original voices and delivery.
A short sample made the creative decisions concrete. I compared alternatives, refined the treatment and checked the actual export before presenting the work.
Follow the improvement
Dr. Henderson’s recording: a camera-matched setting and more considered framing. Watch with sound
Managed Dental Growth
A custom website.
A continuing
commitment.
$1,500/month
No upfront website payment.
No separate build fee.
- What your practice receives
- A custom website and ongoing care, SEO and Google presence, two substantive content packages each month, and review monitoring with practice-approved responses.
- What I handle
- I analyze search and website activity, connect the findings to content, page improvements and elected advertising, then check the finished work. Your report connects performance, completed changes and the next priorities. See the work in a sample report
- Content with a purpose
- Search questions and practice knowledge help choose each topic. The content belongs in a useful place on your website and has a later review point.
- What I need from you
- Your priorities, accurate practice information and feedback. Your practice reviews clinical facts and approves public work as agreed.
Google Ads management is included if you choose it; ad spend is separate. Website inquiry routing and follow-up are included once set up.
One brand, one website, up to two locations. Scope agreed before build; billing starts at approved launch.
Ownership and separately scoped work
Your practice retains the domain, accounts, data and practice-specific content it owns or controls. Framework and third-party license terms are set out in your agreement. When service ends, Smarter Practice provides your content and migration assistance; hosting ends too.
Original or clinical video production, additional locations and work inside telephone, patient, practice-management or financial systems require separate scope.
Your questions.
01What exactly does $1,500 per month include?
The $1,500 monthly service includes a custom website and its ongoing care, two substantive content packages each month, and regular review of your connected marketing services. Google Ads reporting or management is included when you choose and authorize it; ad spend is separate. Standard lead funnels and website CRM follow-up help collect and organize requests when set up. Smarter Practice also monitors reviews and prepares responses for approval. Each week, the Growth Scan and Improvement Record explain what changed, what work was done and what comes next.
02Is there a website build fee, and when does billing begin?
Your custom website is included with no upfront payment or separate build fee. Scope and terms are agreed before build. Monthly billing starts when you approve the launch on your practice’s domain. The service is month to month under your agreement.
03We already have a website. Would Smarter Practice rebuild it?
Yes. I build your replacement on the Smarter Practice foundation, connecting the website, content, analytics and campaigns. I can retain the branding and content your practice owns or has permission to use. You review the new site privately before approving launch.
04Who owns the website, accounts, content, and data?
Your practice retains the domain, accounts, data, practice-specific content and brand assets it owns or controls. The website’s reusable framework and third-party components have separate license terms, set out in your agreement.
05What happens if I cancel?
Smarter Practice provides your practice-specific content and assists with migration to your next provider. Hosting ends when your service ends, so you’ll need to arrange hosting elsewhere.
Start with your practice
Let’s see what
your website could be.
I’ll identify three opportunities and explain what I would improve.